The potential of texts to create ideological meaning Essay - 23

The potential of texts to create ideological meaning - Essay Example   In addition, these studies are related to different media, i.e. social networks and mobile phones. The various aspects of the above media are identified and analyzed especially in regard to their value for creating ideological meanings. It is proved that the existence of an intertextual nexus, as this term is explained below, can increase the potential of texts to create ideological meanings. Still, the level at which each text is offered for the establishment of intertextual links is differentiated according to the text’s structure, the subject to which the text refers but also to the ability of the text’s creator to develop such task, i.e. to establish intertextual links for supporting one or more parts of the text. Different methods are used by experts for promoting intertextuality as part of a text: the ‘construction of intertextual links’ (Hynd 2013, p.222) is the most popular method of such kind. In fact, this method is extensively used every time that meanings need to be added in a specific text. At this point, the following question would appear? How could intertextuality be defined? According to Hynd (2013), intertextuality could be described as ‘the interaction of texts’ (Hynd 2013, p.219). It is further explained that through such interaction ‘meanings are established’ (Hynd 2013, p.219). Moreover, through the effort of experts to interpret these meanings knowledge is exchanged, a fact that significantly promotes the learning process (Hynd 2013).  

Economics Incentivizing Thrift Article Example | Topics and Well Written Essays - 500 words

Economics Incentivizing Thrift - Article Example Employed individuals in small business should also be encouraged to save by implementing low cost savings retirement plans. The article highlights that the government has a role to play in the economy, according to the article the government taxation and policy measures should be changed in order to encourage savings, Wilcox states that the government should replace income tax with a consumption tax, this means that individuals will consume less and save more for future. The only problem with this proposition is that individuals may be taxed twice whereby they are taxed currently as they earn and after the taxation system is changed they will be taxed as they consume. The article also states that another solution to the problem of saving in the economy is education. One of the reasons why people save less is lack of knowledge regarding economic concepts. This should be undertaken by introduction of finance literacy into the school curriculum. From the above discussion of the article it is evident that the government has a role to play in encouraging saving in the economy, the government can replace income taxes with consumption taxes, introduction of financial literacy

Poetry Comparison Compare Blakes London and Wordsworths Composed upon Westminster Bridge Essay Example for Free

Poetry Comparison Compare Blakes London and Wordsworths Composed upon Westminster Bridge Essay The two poems London and Composed upon Westminster Bride, offer differing views on the city of London. Blake presents London as lifeless, dismal and monotonous, whereas Wordsworths London is very different. He feels it as beautiful, magnificent and exciting. Blakes poem consists of four different stanzas all of equal length. This gives a sense of order and regularity. This demonstrates that the people of London live a controlled life, which has no variety. Blake uses repetition, which gives a sense of anguish, And mark in every face I meet, Marks of weakness, Marks of woe. This stresses the tedious pace of life. Blake also shows that the people of London are trapped in themselves, In every voice, in every man, the mind forged manacles I hear. This demonstrates that the people of London cannot express themselves as they are trapped in their own minds. Blakes London shows the poets anger towards some members of the community. Blake blackens the city by painting images of child labour, how the chimney sweepers cry; every blackening church appals. This shows that the church is a hypocrite as they are using chimneysweepers themselves. Blake also dislikes the rich aristocrats by describing how the hapless sigh, runs in blood down the palace walls. This emphasises that the poor work very hard and fight pointless battles while the rich reap the rewards and benefits. In stanza four Blake paints a disgusting picture of prostitution, the youthful harlots curse, blasts the newborn infants ear, this tells the reader that prostitution leads to disease and plagues, many unwanted. Married men spilt up with their wives. Prostitutes have children, so the cycle continues for years. Blake combines ideas of marriage and hearse, this to show that the life cycle for people in London is death and suffering. Also Blake horrifies the reader by using different sounds to describe the feelings of people who live in London. He describes moans and cries to show the reader the depression of the people in London. The city of London is full of sorrow for every man and every infant every cry of every man, in every infants cry of fear. Also it is very negative and everyone feels depressed harlots curse soldiers sigh. Blake intensifies this gloomy atmosphere further, by using iambic meter in his poem. The use of iambic meter and an (ABAB) rhyming scheme for example streetflowmeetwoe, illerates to the reader how monotonous everyday life in London is, I wandered though each chartered street. The fact that Blake is wandering through London suggests that the city is boring and has no aims or direction. The reader can work out that Blake is blaming his apathy on the city itself and perhaps it is Londons fault that the population has marks of woe. Blakes poem is clearly written about life in the slums of London, while Wordsworth, in his sonnet Composed Upon Westminster Bridge focuses on a more general way on the majesty and splendour of London. Wordsworth was a nature lover who normally didnt like the cities but in the early morning he sees something wonderful and glorious about London. Wordsworth realises that this moment is only temporary never did the sun more beautifully steep in his first splendour, valley, rock or hill. It was pollution less city bright and splendid. Nothing evil dark or dismal like Blakes London. This city now doth like a garment wear, it demonstrates that it is an out of this world experience. He personifies the city, bringing it to life, in order to show how this is a transient moment. Wordsworth also respects the city for its beautiful buildings, unlike Blake who sees it as a city of degraded humanity noting the harlots curse. Wordsworth sees many beautiful towers, domes, theatres and temples open into the fields and to the skys. This shows the stillness and emptiness. This is a laying affect to show that man made objects can be as good as nature, unlike Blake who sees misery. Wordsworth uses a very calm and tranquil tone to describe London. This poem is written in the firm pentrarchian sonnet, with iambic pentameter utilises an (ABBA, ABBA, CDCD) rhyme scheme unlike Blakes continuous (ABAB) rhyme scheme. This creates an unhurried pace with a peaceful mood lacking the intensity of Blakes poem. It also provides a slow pace to take in the beauty of London in the early morning. Wordsworths surprise at the beauty of London is seen when he directly addresses Dear God! Using an exclamation mark, Wordsworth address God twice to stress his personal reaction to Londons beauty-he wants the reader to see the awe of London, the exclamation mark stresses the shocked pleasure by his reaction. The mighty heart demonstrates that the people are the heart of the city-sees London as alive and living part of city working together. Wordsworth values people, as they are the centre point of London. Wordsworth tries to tell the reader that the Thames is working in harmony with the rest of the city. However, although the imagery of London Blake creates through its depressed state and every cry of every man. In my opinion I prefer Wordsworths poem Composed Upon Westminster Bridge, because he uses personification and makes the city feel beautiful. He states how dull of soul anyone would be if they didnt admire the beauty of London in the early morning. The way Wordsworth describes the cities buildings has a positive effect on the poem and this is why I prefer Composed Upon Westminster Bridge.

Domestic Marketing And International Marketing

Domestic Marketing And International Marketing The report has been prepared to highlight whether International marketing is really no different from the study of domestic marketing. It comprises the insight of domestic marketing, international marketing, and evolution of global marketing. The objective of this report is to explore various differences between International and domestic marketing. It focuses on various issues that need to be overcome before moving from domestic marketing to international marketing. This report illustrates various examples which moved from domestic to global marketing and experienced remarkable increase in the revenue. This report highlights various ethical problems faced in International Marketing. TABLE OF CONTENTS Topics Page No. Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 The evolution of global marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4-6 Domestic Marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..6-7 International Marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.7-9 Domestic vs. Internationalà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.9-11 Empirical Examplesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦12-13 Biggest International Marketing Mistakesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13 Ethical Problems in International Marketingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.13-15 Conclusion à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦15 Reference and bibliographyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦16 INTRODUCTION The marketing aspect is as important as other business aspect in every business engagement. The marketing aspect deals as how to make the product being introduce and sell in the market. There are many kinds of organizations created such as the domestic business, multinational business, international business, etc. The marketing strategies of each kind of business depend on the nature of the business involvement. Therefore, the Domestic and International markets should have separate marketing strategy. The differences of the two markets are obvious from the point of their market host and demand domain. The evolution of global marketing The long held tenants of marketing are customer value, competitive advantage and focus. Organizations hence studied the market, developed the product which satisfied the customer. They followed correct marketing mix to satisfy its own objectives. However this strategy proved to be very narrow as time elapsed and hence evolved Strategic Marketing. The focus was shifted from knowing only customer requirements, to knowing the customer in a context which includes the competition, government policy and regulations, and the broader economic, social and political macro forces that shape the evolution of markets. In global marketing term this means forging alliances (relationships) or developing networks, which works closely with home country government officials and industry competitors to gain access to a target market. The marketing objective has changed from satisfying organizational objectives to one of stakeholder benefits including employees, society, government and so on. Table 1.1 outlines a typology of terms which describes the characteristics of companies at different stages in the process of evolving from domestic to global enterprises. Table 1.1 Stages of domestic to global evolution Management emphasis Stage one Domestic Stage two International Stage three Multinational Stage four Global Focus Domestic Ethnocentric Polycentric Geocentric Marketing strategy Domestic Extension Adaption Extension Structure Domestic International Worldwide area Adaption creation matrix/mixed Management style Domestic Centralized top down Decentralized bottom up Integrated Manufacturing stance Mainly domestic Mainly domestic Host country Lowest cost worldwide Investment policy Domestic Domestic used worldwide Mainly in each host country Cross subsidization Performance evaluation Domestic market share Against home country market share Each host country market share Worldwide In stage one domestic marketing was in focus, with all activity concentrated in the home market. Organizations like milk marketing, solely domestically oriented organizations. In stage two home marketing is focused, but with exports (ethnocentric). Organization probably believes only in home values, but creates an export division. In stage three stage two organizations which realize that they must adapt their marketing mixes to overseas operations. The focus of theses organizations switches to multinational (polycentric) and adaption becomes paramount. In stage four global organizations which create value by extending products and programs and focus on serving emerging global markets (geocentric). This involves in recognizing the markets around the world which consist of similarities and differences and that it is possible to develop a global strategy based on similarities to obtain scale economies, but also recognizes and responds to cost effective differences. The strategies are a combination of extension, adaptation and creation. Domestic Marketing A domestic market is a financial market and trades are aimed toward a single market. A domestic market is also referred to as domestic trading. In domestic trading, organization faces only one set of competitive, economic, and market issues and essentially must deal with only one set of customers, although the company may have several segments in a market. Following are four guiding principles that governs the marketing strategy Knowledge Based Promotion The marketing platform is to deliver the huge benefit of products through ethically designed promotional strategies. The product will be promoted in the marketplace with a message that is focused, competitively advantageous, relevant and evocative to target audience segments, clinically supportable, and sustainable over time. Building Loyalty The marketers ensure that their product is always superseded by any other alternatives and it doesnt go out of fashion. Brand loyalty is integral part in adding value to their business. Parameters Not Formulas There is no set formula to devise the marketing and sales strategies and every product is different and respectively faces its own unique confluence of factors influencing its performance over time. The parameters governing should be with respect to sales and market share. Each of these parameters should be reviewed frequently through external market conditions, other corporate priorities, pricing changes, and new or revived competitors. Meeting the Genuine need The organization should aim to meet customer needs recognized by them. Japanese domestic market The term Japanese Domestic Market (JDM) is used by companies in Japan to refer to the services and product they offer in local market, as opposed to the international, non-Japanese market. The automotive hobbyist uses this term most commonly to refer Japanese-brand automobiles and parts designed and constructed to conform to Japanese vehicle and equipment regulations and to suit Japanese market preferences. Vehicles made in JDM migrate to other markets through ordinary commerce and the grey market. Vehicles made in JDM often differ in features and equipment from vehicles sold elsewhere. For example, Honda to sell its product worldwide has produced different versions of the B18C 1, B16A and K20A engines. This was done to suite varying emission regulations laws followed in different countries. Vehicles built based on JDM specifications will have stiffer suspensions and improved throttle response over vehicles built for different global markets, due to differing driving styles and different road types. For example, the USA features long highways and a smoother ride is always preferable, whereas Japans features short and twisty roads, where a stiffer suspension is desired for improved handling capability. For the US and European market versions, some features may be removed in order to meet certain price level, conventional rear suspension can be used instead of a double wishbone suspension and electronic devices like Active Yaw Control. Furthermore, engine power of JDM sports cars may be removed to meet stricter emission standards in other countries. The JDM headlamps would be a major concern when it comes to safety in countries where traffic flows along the right side of the road, because JDM headlamps are engineered for use on the left side of the road. International Marketing International marketing is a kind of marketing carried out by organizations overseas or across national borderlines. The strategy used is an extension of the techniques used in the home country of a firm. According to the American Marketing Association (AMA) international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Global Marketing Strategy gives a practical managerial orientation to international marketing in complex, rapidly changing global business environment. The marketing strategy focuses on customer analysis, competitor analysis and company analysis. Once marketing strategies are established the focus is done for segmenting markets, targeting markets and market positioning in the international arena. Following are the factors that need to be considered before moving abroad Demographic and physical environment should be assessed in categories like population size, growth, distribution channels, etc. Economic environment should be reviewed that goes around with the income and expenditure activities, inflation, currency stability, etc. that will contribute for the new service or products success. Social and cultural environment should be assessed that encompasses a wide range of anticipations and assumptions with regards to the culture and social differences. Legal environment should be considered which includes the limitations on trade and tariffs, proper documentation and import regulations. Political environment should be reviewed in which the governments system is included. In terms of strategies, the international market is truly different and more complicated than domestic markets. Individualized Marketing Strategy: This strategy is followed by companies that conduct international business in several nations and is often utilized by smaller businesses involved in only one or two foreign markets. In this strategy, political, social, and economic factors are important components of the marketing process. Global Marketing Strategy This strategy ignores differences between nations and based on the notion that consumers around the world are growing more and more similar and a standardized product and marketing mix can achieve enormous economies, especially in advertising, packing, and distribution because they would not be changed. Domestic Marketing vs. International Marketing Global marketing decisions requires months of research. They require high degree of planning and formation of internal strategies, factors affecting strategies are target audiences, spending and profit margins. Global marketing is more complex, and must take into consideration numerous factors such as Language and translation: Some countries share similar language but every country has nuances of language that should be considered before marketing globally. The marketing pieces should be shared with native speakers in the countries targeted for marketing, even if the language is the same as domestic market. For example Spanish is a language shared by millions worldwide, yet the Spanish spoken in Mexico differs from the Spanish spoken in Spain. Cultural considerations: Cultures vary worldwide and marketing pieces must reflect cultural nuances accordingly. It is wise to examine cultural context before to save money later by helping you avoid costly advertising and marketing mistakes. For Example In the United States, advertisements depicting scantily clad models sell everything from shaving products to soft drinks but in more conservative cultures, such advertisements would be offensive or even banned. Price and payment methods: Online sellers should facilitate currency converters or payment processing systems that accept multiple currencies, sellers must be aware of pricing sensitivities by country, by product and by market. Before launching the product into global market, competition and competitive pricing models should be investigated. The price should be tagged depending on whether product is targeted for domestic or global market. Marketing methods and the media mix: Marketing methods such as websites and print advertisements are used in most countries while others countries prefer to have direct mails. Countries with large rural populations, such as China and India, may not have as robust a mail service as industrialized countries so they may rely more heavily on radio or television rather than printed messages to share new and information. Before investing in any media we need to understand audience being targeted. Distribution methods and shipping concerns: Each country has its own restrictions and law as to what goods can be imported. Costs, time delay and country restrictions must be accounted for worldwide shipping. Every organization must comply with all importation laws, and if required they should be willing to invest the time into learning rules and regulations concerning exports and imports. While planning is an important aspect of any successful campaign, there are certain considerations which are vital for successful launch of a product in domestic market and global market. Table 1.2 lists the instances required to be considered before marketing. Table 1.2 Considerations vital for successful launch of a product Domestic Planning International Planning Single language and nationality Multilingual/multinational/multicultural factors Relatively homogeneous market Fragmented and diverse markets Data available, usually accurate and collection easy Data collection a large task requiring significantly higher budgets and personnel allocation Political factors relatively unimportant Political factors frequently vital Relative freedom from government interference Involvement in national economic plans; government influences business decisions Individual corporation has little effect on environment Gravitational distortion by large companies Chauvinism helps Chauvinism hinders Relatively stable business environment Multiple environments, many of which are highly unstable (but may be highly profitable) Domestic Planning International Planning Uniform financial climate Variety of financial climates ranging from over-conservative to wildly inflationary Single currency Currencies differing in stability and real value Business rules of the game mature and understood Rules diverse, changeable and unclear Solid Global Marketing decisions involve months of research with high degree of planning to achieve companys ultimate goals. Advanced planning gives a number of advantages Helps coordinate activities Helps prepare for emergencies Gives activity continuity Integrates functions and activities Helps in a continuous review of operations Following are the common differences Domestic Marketing Domestic marketing is marketing aimed at a single market. This single market is the firms domestic market. The firm faces only one set of competitive, economic and market issues. International Marketing International marketing goes beyond exporting and calls for direct involvement in the local marketing environment within a given country. Understanding different cultural, economic and political environments becomes necessary for success in international markets. Empirical Examples The domestic businesses samples probably rise in the range of local suppliers whereas the internationally engaged business strives to keep their business growing such as the Nike, automobile businesss, and even beauty products. QVC shopping leader The QVC shopping leader started as a shopping channel. The show hosts could only demonstrate a limited number of products per day. In 1996, QVC thought of expanding its business by getting into an Internet business where customers could browse online at their iQVC web site for a much larger selection of products. The QVC marketed majority of its product online which resulted in quantum leap in QVC e-business, spurring development of a technologically elegant system of warehousing and shipping the items as well. iQVC noticed a profit only after three months, made $97 million in profits by the year 2000, and has enjoyed ever-increasing sales each year since then. McDonalds Strategy McDonald has succeeded in growing as a consequence of its strategic choices. The analysis of the external and internal environment of the company shows, McDonalds strengths are more significant than its weaknesses. The primary strength is its brand, which is recognized all over the world, and its position at the head of its industry makes it a force to be reckoned with. The ability to determine what consumers want and need and adapt to new requirement is a major strength of company. This is the one that requires McDonalds to keep reinventing itself. Previously McDonalds used to close in the evenings just after dinner, but now almost 40% of McDonalds restaurants stay open round the clock, this is done to focus on between-meal and late-night options such as snack foods and fruit smoothies. On top of this McDonalds keeps on generating new products more aggressively than in the past. The new selections are tried out in one market for several weeks to see how the sales, costs, and margins grow and how easy they are to prepare by the companys constantly-changing staff. McDonalds strategies add on to companys strengths, such as the delivery service. It offers services in crowded cities such as Shanghai, this way company not only make more sales by catering to the traffic-challenged, time-constrained, and lazy, it also saves itself some money at the same time, because delivered meals require no table clean-up at the restaurant. Biggest International Marketing Mistakes Few companies faced huge losses due to insufficient planning and research done before launching the product in global market. In South East Asia Pepsi Cola lost it dominant market share when they changed the color of its vending machines and coolers from deep Regal blue to light Ice blue as Light blue is associated with death and mourning in SE Asia. Few years back when Pepsi started marketing products in China, they translated their slogan, Pepsi Brings You Back to Life pretty literally. The literal meaning of slogan in Chinese was, Pepsi Brings Your Ancestors Back from the Grave. During Chevrolets attempt to launch the Nova proved a mistake as Spanish translation of it was Doesnt Go, and in Mexico translation was (turns out this one appears to be an urban legend and cannot be verified). Ethical Problems in International Marketing The ethical standards are frequently not defined or always clear even within the country, which to leads dilemmas for domestic marketers. The business ethics is infinitely more complex in international marketplace, because value judgments differ widely among culturally diverse groups. The ethical standards commonly accepted in one country may be completely unacceptable in other countries. In US, giving business gifts of high value is highly condemned, whereas in many other countries the business gifts are not only accepted but also expected. Once the existing ethical framework is examined in the field of international marketing from a macro marketing perspective, it is argued that marketers cannot always rely on universally accepted ethical norms, such as hyper norms or core values that have been suggested by a deluge of marketing. We can use some basic moral values in evaluating international marketing ethical issues. We should accept violations of basic moral values in internationa l marketing settings as ethical problems. Following are Major International Marketing Ethical Problems derived from applied researches by Armstrong Traditional Small Scale Bribery- This involves the payment of few concurrency to a foreign official in exchange for him/her violating some official duty or responsibility or to speed routine government actions (grease payments, kickbacks). Large Scale Bribery- This involves relatively large payment intended to allow a violation of the law or designed to influence policy directly or indirectly (eg, political contribution). Gifts/Favours/Entertainment- This includes a range of items such as: lavish physical gifts, opportunities for personal travel at the companys expense, gifts received after the completion of transaction and other extravagant expensive entertainment. Pricing This involves unfair differential pricing, questionable invoicing in which the buyer requests a written invoice showing a price that is different from the actual price paid, pricing to force out local competition, dumping products at prices well below that in the home country, pricing practices that are illegal in the home country but legal in host country (eg, price fixing agreements). Products/Technology This includes products and technology that are banned for use in the home country but permitted in the host country and/or appear unsuitable or inappropriate for use by the people of the host country. Tax Evasion Practices This is used specifically to evade tax such as transfer pricing (i.e., where prices paid between affiliates and/or parent company adjusted to affect profit allocation) including the use of tax havens, where any profit made is in low tax jurisdiction, interest payments on intra-firm loans, questionable management and service fees charged between affiliates and /or the parent company. Illegal/Immoral Activities in the Host Country This includes practices such as: polluting the environment, maintaining unsafe working conditions; product/technology copying where protection of patents, trademarks or copyrights has not been enforced and short weighting overseas shipments so as to charge a country a phantom weight. Questionable Commissions to Channel Members This includes unreasonably large commissions of fees paid to channel members, such as sales agents, middlemen, consultants, dealers and importers. Cultural Differences This is between cultures involving potential misunderstandings related to the traditional requirements of the exchange process (e.g., transactions) may be regarded by one culture as bribes but be acceptable business practices in another culture. These practices include: gifts, monetary payments, favours, entertainment and political contributions. Involvement in Political Affairs- This is related to the combination of marketing activities and politics including the following: the exertion of political influence by multinationals, engaging in marketing activities when either home or host countries are at war and illegal technology transfers. Conclusion Typically, the first area where companies seek to market their goods or services is within its own country (domestic marketing). Since the market, customer needs, tastes, geography, demographics, and distribution methods are familiar, its often the easiest place for companies to launch a product. The four Ps of marketing product, price, place and promotion are often easier for companies to determine within the domestic market. Companies begin marketing their goods or services within their domestic market, and expand to the global market to capture greater market share and open up new avenues for sales. Global marketing means to offer ones goods or services worldwide. Global marketing requires months of research and planning before getting into global market. It is necessary to understand different cultural, economic and political environments for success in international markets Reference and bibliography Text referencing: Reference book The Global Marketing Imperative by Michael R. Czinkota, Ilkka A. Ronkainen, John Tarrant News paper articles Electronic sources: Websites Publications available from websites Unpublished works: Personal communication

Mary Jane: The Devil Weed :: essays research papers fc

Mary Jane: The Devil Weed ABSTRACT: This paper, entitled "Mary Jane: The Devil Weed?" attempts to examine what we know about marijuana and what problems are associated with its use. The paper examines briefly the history of marijuana legislation, marijuana's known effects, and conclusions about its danger. Early in this century, the government waged a war of terrorism on marijuana, or cannabis sativa. "By 1937, forty-six states had laws against the use of marijuana, and its use had already been made a criminal offense under federal law" (Jaffe, 659). Andrews pointed out that "not until some time in the early 1930s did the Louisianna legislature pass a state regulation making use of the drug illegal" (5). Jaffe noted that "since the early 1900s, marifuana has been considered the one drug that might introduce the susceptible to hard drugs." Jaffe pointed out that "since about 1950.... smoking of marijuana has been linked statistically to the use of other illicit drugs....Most observers have concluded that the link is sociological rather than biological and...marijuana is a marker for individuals who are more prone to seek new experiences even when these violate social norms and local laws." Andrews related that "sensational newspaper stories relating...to crime is generally held to be accountable for the sudden enactment of a law prohibiting its use." He went on to note that "users were often subject to heavy penalties- -up to life imprisonment in Texas." "After caffeine, nicotine and alcohol, marijuana is the fourth most popular abused substance" (O'Brien, Cohen, Evans, and Fine, 175). does marijuana deserve this reputation? We must first consider what it is and what effects it has. The active ingredient is tetrahydocannabinol, or THC (Andrews). THC, found only in the female plant, produces a mild euphoric effect. Marijuana is considered a hallucinogen, a Schedule 1 drup, under the Controlled Substances Act of 1970 (O'Brien, Cohen, Evans, and Fine, 177). A Schedule 1 drug means there is no known medical use. Recently "a new drug application was approved for THC (Marinol) to be used therapeutically for control of nausea and vomiting associated with cancer chemotherapy" (Jaffe, 663). This moved THC from Schedule 1 to 2 (medical use despite potential for abuse). How dangerous is marijuana? Jaffe notes that "any performance test shows impairment....although no distinctive biochemical changes have been found in humans." Andrews writes, "Physical effects of marijuana use is probably the major question....The answer? None." O'Brien, Cohen, Evans, and Fine, reported that the National Institute on Drug Abuse found, "Marijunan now available is five to 10 times more potent than it was a half dozen years ago" (178). While these statements may not sound conclusive, the Institute of Medicine, according

Tragic Comedy of Tennessee Williams A Streetcar Named Desire Essay exa

A Streetcar Named Desire as Tragic Comedy      Ã‚   Tennessee Williams’ A Streetcar Named Desire is considered by many critics to be a â€Å"flawed† masterpiece. This is because William’s work utilizes and wonderfully blends both tragic and comic elements that serve to shroud the true nature of the hero and heroine, thereby not allowing the reader to judge them on solid actuality. Hence, Williams has been compared to writers such as Shakespeare who, in literature, have created a sense of ambiguity and uncertainty in finding a sole â€Å"view or aspect † in their works. Because of the highly tragic elements encountered in Streetcar, many immediately label it a tragedy. Nevertheless, the immense comical circumstances encountered in the play contradict the sole role of tragedy and leave the reader pondering the true nature of the work, the question being whether it is a tragedy with accidental comic incidences or a comedy with weak melodramatic occurrences. It has been said that the â€Å"double mask of tragicomedy reveals the polarity of the human condition†(Adler 47). The contrariety of forces in the work serves to enforce a sense of both reality and drama that are present in everyday human life. The comic elements in the play serve as a form of determined self-preservation just as the tragic elements add to the notion of self-destruction. This is the true nature of a tragicomedy. By juxtaposing two irreconcilable positions, ambiguity is produced in the judgment of the main characters, most notably Stanley Kowalski and Blanche Dubois (Riddell 83). Ambivalence in the play is largely caused by the relationship between Stanley and Blanche. They concurrently produce both appalling and appealing tendencies. Both characters display elements o... ...ilable forces come face to face. The two opposing forces are destined to become locked in a death grip and society will be the loser.    Works Cited Adler, Thomas P.   A Streetcar Named Desire: The Moth and the Lantern.   New York: Twayne, 1990. Baym, Nina et al, eds.   The Norton Anthology of American Literature.   New York: WW Norton & Co., 1995. Falk, Signi.   Twentieth Century Interpretations of A Streetcar Named Desire.   Ed. Jordan Miller.   New Jersey: Prentice-Hall, 1971. Riddell, Joseph.   Twentieth Century Interpretations of A Streetcar Named Desire.   Ed. Jordan Miller.   New Jersey: Prentice-Hall, 1971. Szeliski, John T. von.   Twentieth Century Interpretations of A Streetcar Named Desire.   Ed. Jordan Miller.   New Jersey: Prentice-Hall, 1971. Williams, Tennessee.   The Theatre of Tennessee Williams.   New York: New Directions, 1971.   

My Year in France Essay -- How Education Has Changed My Life

The bus is swerving around corners at uncomfortable speeds, but no one seems to notice. My bags are falling all over the place, while everyone else's are clutched calmly at their sides. I'm wearing a collered shirt with khakis, and everyone else is wearing black I'm feeling a little out of place. Â   As the shuttle zooms between the various terminals at Paris's Charles de Gualle Airport, I glance nervously at my watch. I have a reservation on the train to Marseille that leaves in 20 minutes. In French, I call up to the driver from the middle of the bus, 'is this stop the train station ?' No one responds. I call again, 'is this stop the train station?' A girl my age timidly shakes her head 'no.' I approach the bus driver three stops later and ask him which stop is the train station, and he responds, 'it was the last stop, Monsieur.' I asked him why he didn't indicate that fact to me, as he had heard me call out earlier, and he curtly replied, 'you didn't ask me, Monsieur.' Â   I missed that train, and had to go into Paris to take the next train, which got me into Marseille several hours later than planned, and into Aix-en-Provence with just enough time for the receptionist at my hotel to inform me that my room had been sold because they thought I wasn't coming. My year in France was off to a frustrating start. Â   Flash to mid-November, ten weeks later. After rolling out of bed in my loft, which is decorated with seventeenth century frescos, I climbed downstairs to fix my French toast in my well-equiped kitchen, complete with a view of a courtyard. I'm worried about finding time to go shopping for tonight's dinner party, what kind of wine I should pick up, and whether I should go to Florence or ... ...ure don't look American anymore. Gone are the bluejeans and concert T-shirts. Gone are the IU sweatshirts. In are turtleneck pulls, dark slacks, and smart shoes. Â   I have grown accustomed to the breakneck speed French drivers maintain, and have learned to travel light. I now know to ask the bus driver first thing to signal my stop, and they are always happy to do so. Â   It's amazing how quickly something so different can become so familiar. For me, that is what I love about traveling-learning to understand the differences in order to discover all the similarities. Looking into that girl's eyes and seeing her complete and utter despair, I realized that my mere ten weeks had already given me the knowledge and attitude necessary to feel comfortable in this foreign place. The learning curve in the months that have followed has been exponential.